Critical Issues :

1. Tracking and follow up will have the discipline as an organization to track results of the marketing Plan and make sure that we implement it seriously.

2. Program indications are designed in a cost effective manner to facilitate the audience with the global information technology trends that are being offered by most service providers.

3. Our focus group sessions indicated that our target audience consider price but they would avail quality service if the offering were positioned correctly. Price is the message they are exposed to again and again; they have been trained to shop on price and be selective on the offerings.